What is a Teaser Video in The Sale of My Business?

We have seen teaser videos and marketing materials make the difference between whether or not a business sells. 

When not marketed correctly, your business can remain on listing sites indefinitely, with no buyer traction - this is why we create the teaser video as part of our marketing package at MidStreet. 

So what is a teaser video in the sale of a business?

It is the first video buyers see when viewing your business listing. It contains non-identifying video clips and non-identifying information to give buyers a mini-snap shot of what it could be like to own your company. 

To illustrate how a teaser video fits into the marketing package, we will go over what it is, what its purpose is, what information is included in it, how the teaser video is different than the marketing video, and why it is paired with the blind ad. 

Let’s jump in. 

What is a Teaser Video For My Business Sale? 

If you have been looking into how MidStreet advertises your business for sale, you’re probably familiar with the following marketing materials: 

• Blind ad - The blind ad is a web write-up of your company posted on online listing sites as well as our website. It will cover the business highlights, asking price, revenue, EBITDA, inventory, competition, support, training, growth opportunities, and the reason for the sale. 

• Teaser video - The teaser video is a shorter version of the marketing video. It will go over the higher-level view of the opportunity. It will not use any identifying information or video clips from your business in order to protect your confidentiality. 

• Confidential information memorandum - The confidential information memorandum provides an in-depth explanation of your business. It gives a company summary, an overview of the competition, business structure, market area, demographics, and high-level financial information. 

• Marketing video - The marketing video is a confidential marketing piece that is released to only a few buyers, later on in the buyer vetting process. It will include clips of your business, an interview with you (the owner), and an overview of your business. 

One of your first thoughts may be “Why would I use two videos to advertise my sale?”

It’s a good question. The reason there are two videos is because in order to market the business for sale effectively, you must use a mixture of non-identifying and confidential marketing materials. 

Essentially, the teaser video is a non-identifying, expedited version of the marketing video. It uses both B-roll footage and a voice-over to depict the type of business you are selling. 

What Is The Purpose of The Teaser Video?

The teaser video is created to give prospective buyers an idea of the opportunity without giving away the identity of your company to protect your confidentiality. To do this, your broker will not use direct footage from your company when creating the video. 

Instead, they will pull B-roll video clips from similar companies performing the same type of work. This allows them to still visually depict the opportunity so that buyers can envision themselves running your kind of business. 

What Information is Included in a Teaser Video?

The teaser video will provide an overview of the company, focusing on these main highlights: 

• Where the business is located and the lifestyle associated with it

• An explanation of the type of business opportunity

• The kinds of services your company provides 

• The type of post-sale training you are willing to offer the buyer 

• The purchase price of the company and the amount of down payment needed

The information contained in the teaser video will be altered to match each company’s specific confidentiality needs. 

The teaser video is intended to give buyers enough insight into the features of your business so they can decide if they would like to learn more. If they are interested, they will inquire on the listing and speak to your broker about the next steps. 

Usually, those next steps will consist of interviews, an NDA, a buyer questionnaire, a financial questionnaire, and identity verification. Learn more about the buyer vetting process by reading “How Does MidStreet Qualify Buyers?”  

Why is The Teaser Video Included With The Blind Ad?

The teaser video is included with the blind ad to give buyers the chance to learn about your business through a visual mode. This increases convenience for buyers by allowing them to view all non-identifying marketing collateral at once. 

Some brokers only create a web write-up and forgo creating a teaser video or a marketing video for the business. This limits the buyer to a one-dimensional view of your business.

Including a teaser video and a marketing video helps fill out the picture of your business, even when using non-identifying information and video clips. 

Know The Importance of Using Marketing Materials in Your Sale

By knowing how the teaser video fits into your sale, you will be able to better understand how it allows buyers to envision the opportunity through the voice-over and stock footage. 

Just like you should use a teaser video to advertise your sale, you should also use a marketing video. Learn about our marketing video process by reading “Everything You Need to Know About MidStreet’s Marketing Video Process.” 

We have helped many business owners sell their company successfully by marketing it with video. Reach out to us today to learn how we could market your business for sale.